Sprint - Jake Knapp, John Zeratsky & Braden Kowitz

Sprint

By Jake Knapp, John Zeratsky & Braden Kowitz

  • Release Date: 2016-03-10
  • Genre: Small Business & Entrepreneurship
  • Size: 12.73 MB

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Description

A NEW YORK TIMES and WALL STREET JOURNAL bestseller

'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup

From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies.

What’s the most important place to focus your effort?
How many meetings and discussions does it take before you can be sure you have the right solution?
What will your idea look like in real life?
How do you start?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

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